We’re wealth, life, and legacy optimizers.

President | Founder

Lan J. Shaw, CFP®, CEPA®, MBA

“I’m a synergizer who’s skilled in solving problems and optimizing outcomes.“


Vision Private Wealth & Lan J. Shaw

Lan’s background and awards

After being born in the communist country of China and living in a re-education camp at 4 years of age, to later enduring the 7.5 magnitude Tangshan earthquake of 1976 and consequently spending 3 more years of her childhood living on the streets, it may have been tempting to see life through a lens of limitation. Fortunately, Lan has always had a natural tendency to look for what’s possible rather than settling for what seemed probable, and to make possibility a reality. Her innate optimizing talent has led to miracle after miracle.

Lan:
• Was born in Beijing, China
• Survived a cultural revolution and a 7.5 magnitude earthquake, which left her family destitute
• Earned her undergraduate degree in Systems Engineering
• Excelled in her career, which opened the opportunity to visit America
• Became a global corporate executive
• Earned her MBA in England in just one year
• Moved permanently to California
• Transitioned to financial planning
• Achieved her CERTIFIED FINANCIAL PLANNER
certification (CFP®) and her Certified Exit Planning Advisor (CEPA®)
• Earned the trust of her clients through hard work and excellent service
• Left a large financial institution to cater to the custom needs of her clients
• Opened a virtual family office to optimally support her clients’ financial and lifestyle needs

Lan’s story

I’m a born optimizer. As an immigrant born in China whose family was displaced after a massive earthquake, I could have settled for what was then my reality, but instead I developed a hunger for exploring what’s possible.

With an undergraduate degree in systems engineering, I bootstrapped my way to an affluent American lifestyle with a global corporation, but I didn’t want my life to be about “arriving” at a destination, instead I kept looking for a way to evolve and embrace new opportunities as they unfolded. That’s what led me to wealth management where I realized my passion was helping clients with complex lives optimize their outcomes. I combined my undergraduate systems engineering degree with an MBA in finance. In my first decade as a wealth planner, I met many experts with a thorough grasp of their subject material.

Lawyers, accountants, insurance specialists, concierge medical doctors, charitable foundation specialists, and more. They all did good work but they carried out that work in silos.

The wealthy have complex needs that require a synergistic family office approach. At that time, a family office was only available to the ultra-rich.

I made it my mission to change that and started my own wealth management practice with all the tools, strategies, methodologies, and processes needed to make a meaningful difference in the lives of my clients.

I strongly believe that my clients’ desired outcomes first need to be deeply understood. Then, the goal of the entire team is to work towards that ultimate goal, which often requires the synergistic collaboration of specialists.

Family Office Specialist

Vision Private Wealth & Russ Alan Prince

Russ Alan Prince

Family Office Specialist

We collaborate with Russ Alan Prince to bring his decades of expertise in family offices to our clients. Working with ultra-wealthy clients, Russ provides insights on how to deliver desired outcomes through a highly functioning family office. Russ is editor of Private Wealth magazine, and has authored more than 60 books on financial topics, including:

  • Maximizing Your Single-Family Office: Leveraging the Power of Outsourcing and Stress Testing

  • Your Optimal Financial World: How Driven Entrepreneurs Can Benefit from High-Performing Virtual Family Offices

  • Becoming Seriously Wealthy: How to harness the strategies of the super rich and ultra-wealthy business owners

Meet the team

Melissa Guerrieo

Client Concierge

Melissa is here to support you. With over 15 years of expertise in the financial services sector, and prominent roles including Executive Director of Operations at Oppenheimer & Co. and Operations Manager at UBS Financial Services, Melissa is known for her exceptional leadership and organizational prowess. She is dedicated to serving Vision Private Wealth clients through her organizational genius, efficient management, and clear communication. Having held Series 7, 10, 9, and 66 licenses, Melissa’s deep financial understanding helps her ensure peace of mind through detailed, accurate financial records and support.

Our Partners

About Integrated Partners

Integrated Partners (Integrated), a Top 100 ranked Registered Investment Advisory (RIA) firm by Barron’s, provides a robust level of operational and back-office support including compliance oversight and administrative functions, financial planning, and wealth management services. Vision Private Wealth has established a strategic partnership with Integrated; a separate, independent entity that operates in a fiduciary capacity.

By outsourcing back-office services, it allows us to streamline our operations, integrate cutting-edge technology, and innovate as the industry changes. With this partnership, we can tap into Integrated’s vast resources including Advanced Planning, Business Owner Solutions, Family Office Services, and Retirement Plan Administration capabilities to enhance the overall client experience and better serve our clients’ evolving needs.